PRECIOUS LARA QUIGAMAN

Simple and elegant, Precious Lara Quiagaman is the last Binibining Pilipinas titleholder to take home one of the most prestigious crowns-- Miss International 2005 title who earlier won by legendary Filipino beauties Gemma Cruz Araneta, Aurora Pijuan, Melanie Marquez.

While Lara has a handful of endorsements, they are not huge multi-media campaigns. Come on advertisers, is that what you can offer to someone who brought so much honor to our nation? Undoubtedly, Lara's wholesome image, intelligence, and vibrant personality make her an ideal ambassador for a wide variety of brands.

ALEX GONZAGA

Alex Gonzaga is one juicy celebrity to ignore. She is after all, TV5's princess. Even when she was has younger, she's always on her own, stepping out of the shadows of her more popular elder sister Toni Gonzaga.

Aside from an apparel brand that she endorses with her sister and an almost cameo role in a television commercial of bottled beverage brand, Alex mysteriously remain untapped as a celebrity endorser. Her vibrant and youthful character is not just relatable, it is also memorable. Advertisers should take a second look at Alex, before she get even bigger as an artist, and yes, more expensive as an endorser.

XLR8

I've been wondering why advertisers of youth-oriented brands have not taken advantage of the original P-Pop group XLR8. Composed of eight exceptionally talented and good-looking young men namely Francis Ramos, Carlos Lazerna, Hideaki Torio, Caleb Santos, twins Melmar and Meljohn Magno, and Aga Mulach's brother Adrian, XLR8 has a huge fan base-- many of them are teens who follow the K-Pop trend.



XLR8 is loaded with youthful adrenaline and has a commanding presence. With such a level of talent, I think advertisers of beverages, technology, and fashions brands can be playful and imaginative.